To establish a brand recognition, you need to learn how to reach out to your target audience. You have to create such a personality of your business that can attract your audience and convert them effortlessly. Therefore, when promoting your business, you must pay attention to some of the most significant aspects described in the blog.
“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.”- American Entrepreneur Lisa Gransky
Fundamentals To Enhance Your Brand Recognition
The three most significant aspects to foundation a prosperous brand recognition campaign are:
- Brand Voice
- Unique Selling Proposition
- Target Audience
Brand Voice- How It Defines Your Business
“Voice” the frequently occurring word associated with branding but what’s that mean and why is it so important in the online world?
Today almost every interaction a brand makes with its customers is through written content. Your selection of words, expression and style all account to create a brand voice. Your style of communication to deliver your bran’s message indicates a brand image. Therefore, you need to have a unique tone and voice to help your customers distinguish content with that of your competitors to get surfaced as a prominent identity.
Let’s take the example of two companies offering the same items- The Duluth Trading Company and The North Face. The former one has a more humorous, cheerful and entertaining tone in the branding campaigns while the latter prefer to stick with sleek, inspiring and polished style to brand its products. So, that’s how each of them has to build a distinctive brand identity by adopting a different voice.
What’s Your Unique Selling Proposition & Why Is It So Important?
Industries over the internet are flooded with a fierce competition where each brand is striving to snatch the limelight. In such a time, what makes you stand out is your unique selling proposition. It’s that aspect of your business that influences the decision making the journey of your customer. Moreover, when you create a deliberated USP it helps reinforce your marketing strategy that ultimately creates an impact on your overall copywriting, branding and various other marketing decisions.
A benefitting USP should be based on the following three factors:
- Focus On Customer’s value- You need to give your customers what they need.
- Has Some Weightage and Value- Though you create a compelling slogan to highlight your USP but your claims should be worth relying on. Your USP should reliable.
- Assertive, but Defensible- When claiming to be the “best manufacturer” you need to have the capabilities to stand on your words as well.
For instance, the famous multinational chain of hamburgers, Burger King stands out with its inspiring and unconventional marketing stunts. However, the most inspiring aspect lies in its unique selling proposition which is “Have it your way”. Its USP allows the foodies to be in control of how they want and what they need in their burger. It heightens their level of satisfaction and drives huge traffic towards the brand.
Remember Your Target Audience- Crucial For Brand Recognition
No matter how much you brainstorm an idea to create a killing advertising campaign if you fail to understand your target audience all your efforts will go down the drain. You need to know how to position your brand among your audience.
Your strategies, ideas and execution, everything should revolve around your audience. Brands today are focusing on innovative concepts and marketing hacks that can interact with their audience and garner attention. Furthermore, you can utilize the power of social media, paid marketing, search engine optimization or even audio branding to create a smooth sales funnel by attracting your prospective customers. Introduce something that can create a bond with your customers.
Audio Branding- The Unique Marketing Technique
A business has two major outlets to interact with the customers- through the online platforms and from its brick and mortar store. Both of these avenues go hand in hand in accelerating the prosperity of a business.
Brands need to focus on the impression their brick and mortar stores throws at their visitors. You need to get close to your target audience in all the ways possible.
Here audio branding plays the finest role by setting up the mood and highlighting a brand’s voice through a selected playlist. With the help of overhead music in the stores, brands are leaving no area unturned to keep their audience entertained and catered. The royalty-free music showcase uniformity, appeal and indulge the visitors which influence many factors such as:
- The buying decision
- The average time spent in the store
- The mood of the visitors
Moreover, through audio branding you highlight your brand equity. The genres you choose, the tracks you select should all depict uniformity with your brand. You can find a number of resources and platforms that provides custom audio branding services such as Ambii.
How Ambii Contributes To Your Success
Ambii is a royalty-free music provider that helps businesses with their audio branding needs. The platform will analyse your business voice and personality along with digging into your market to understand your target audience before creating a custom playlist.
Moreover, with the help of AI integration, Ambii reads the behaviour of your visitors and improvise the playlist to cheer up the auro of your store. Each track chosen will create an impact on the behaviour of your visitors.
Ambii assists brands to build up an attractive ambience of their store. The curated stations help business create an amazing playlist that can effectively engage the visitors. Moreover, the platform gets updated with new tracks every week. In this way, you can pace up with the ongoing trendy music.
Your brand image needs to be fresh, consistent, unique, and valuable. Whether you opt to create compelling content or prefer going with the audio branding technique make sure that your marketing campaign connects with the target audience. It should present uniqueness in your services making it stand out from the clutters.