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Business reopening guide – Things to take care of before you reopen.

As the government is planning to set timelines to lift the shelter-in-place orders, businesses should plan on running businesses in the new normal. 

It looks like the COVID-19 virus is not going away soon. Recently Dr. Mike Ryan, executive director of the WHO’s health emergency program said, “This virus just may become another endemic virus in our communities and this virus may never go away. HIV hasn’t gone away. I’m not comparing the two diseases but I think it is important that we’re realistic. I don’t think anyone can predict when or if this disease will disappear.

So as a business owner, you need to make a few changes for your business. I have put together a list of things you can implement for better customer experience in the post COVID business era. 

The first thing to take care of is Safety. The safety of customers and your employees.  

Safety measures for better customer experience:

It is critical to managing the unexpected concerns of your customers and employees. You need to figure out a way to operate the business without jeopardizing the customers’ and employees’ confidence (also public health, obviously). Invest in proper hand sanitizing solutions and cleaning supplies. This investment will boost up the confidence of the customers by making them feel safe at your place and help you bring them back. If your place looks risky, they never going to come back! So, buy at least 60% alcohol-based sanitizers, place them across your business space, and make them freely available.  

 Another main thing to plan is social distancing. Analyze your business floor-plan to notice clustering spots and build a plan to accommodate social distancing measures. Restaurants/coffee owners should also look into reducing a few tables, based on the old customer seating patterns. If there are any procedures involving unnecessary human interactions, try to avoid them (streamline the process). By taking care of these basic procedures, you can make your customers, as well as employees, feel safe, which will also boost the customer experience.  

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Pro tip: Ask your initial customers how they are feeling about the new setup and collect feedback/suggestions on how it affects their confidence.

Notify your old and loyal customers:

Once you plan to reopen your business, notify your old customers. By doing this, You can get the initial business and the boost. If you have an email list of your customers, send an email to all of them. If you have no email list, it’s ok now is the time to leverage your business social media. If you have no online communication mediums to communicate, make sure to put signage in front of your outlet which should be eye-catching from a distance.

E-commerce & Digital Marketing:

If your business doesn’t have a website and marketing channels, now you should start building them. It took 8 years to achieve 15% retails sales using online sales mediums/ e-commerce, but it just took 10 weeks to increase eCommerce by 10% making the total e-commerce retails sale accounting for 25%, thanks to coronavirus. So, it is the best time to build an e-commerce site for your business.

Cut down the unnecessary costs:

I know how SMB owners are struggling with crises. This is the time to go through your balance sheets, Profit, and loss statements to analyze what is necessary and what is not.

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·         200+ Stations Curated for Business

·         Weekly Scheduling 

·         Explicit Music Filter

·         In-Store Promotions

·         Analytics Dashboard

Learn more about Ambii Music for Business here.

Finally, I want you to plan your business in a way you can take all the unpredicted challenges in the future. Best of luck in re-opening business!

Misc

How to work from home effectively.

It’s been more than a month since we’ve all been stuck at home. Living and working in the same space challenges us both physically and mentally. Needless to say, Many of us need to adapt our routines, to stay sane and productive.

I have multiple years of work from home experience, and the biggest thing I learned is to create boundaries between work and personal life. When working from home, it’s difficult to maintain work-life balance, and most of the time we end up working overtime and burn ourselves out. It is also possible to end-up binge-watching web-series, indefinitely procrastinating work. “Ahem, personal experience”.

Here are my five tips for tackling work from home in a better way and to be more productive in remote work life:

  1. Maintain clear boundaries for work and life.
    Managing time and not overworking will be the biggest challenge when working from home. If you are not carefully maintaining boundaries, you would start to feel as you are continuously working throughout the day. Build a routine and follow it. Building and sticking to a schedule helps. Keeping clear boundaries for when to work and when to call it a day helps to maintain the work-life balance. Take a shower and dress-up; Even dressing up as if you are going to the office will help you get into the mood and focus on work. If you think your working hours are exceeding then expected, feel free to pause the work (depends on the project though!).
  2. Maintain a dedicated workspace.
    Keeping a dedicated workspace helps you focus on work, and you can get into the work zone easily. Whenever we go to the office, our brain instantly starts thinking about the work and even try to solve the problems you are working on. A similar thing happens when you sit on a bed, you start feeling lazy and sleepy because our brain identifies the bed and tries to simulate sleep. So maintaining a dedicated workspace will work. If you have a luxury of space, you can use a separate room as your workspace. Working in a dedicated room helps your family identify as you are working, I learned it when I was working on my startup from home. If you don’t have a separate room, it’s ok, try to set up a small work table-chair and use them for work. As an International student, I ended up only having a bed, chair, and a moving table, now you know how I try to be efficient while working.
      
  3. Music for better productivity.
    Due to the COVID 19 aka Coronavirus, shelter-in-place situation, working from home while everyone at home will be a bit distracting. Luckily, music can help you be more productive. But finding the right paced music for work is a bit hard. But don’t worry, With Ambii, you can select the right music for you based on Genre, Mood, and Tempo (Beats Per Minute). A study by Canadian researchers found people performed better on IQ tests while listening to up-tempo music. Fast tempo music elevates music and helps to work better.

    The best part, by playing Ambii you can help small businesses to fight economic hardship they are facing due to the coronavirus. We are donating all the revenue generated by the ads to Small Business Relief funds.
      
  4. Try to get some exercise and sunlight.
    Get out of the house, provided following the rules of social distancing and wearing a mask of course. Your body needs fresh air and natural light, so try to get a walk in the day time. If you don’t want to go outside, try to work out at your home (in patio/balcony/backyard if possible). There are plenty of resources on “bodyweight workouts at home”, which doesn’t require any equipment.

      
  5. Don’t Multitask.

    You feel the urge to multi-task, but try to fight them. Doing laundry, watching tv, cooking meals or snacks while working feels like not a big deal, there is nothing wrong with doing the as well, but don’t let chores distract you from being productive. You would not be doing them if you were at the office, to try to follow the same. Meal prep as if you are going to the office. Not being distracted while working will boost your productivity. You definitely need to take small breaks while working but avoid doing the things you won’t do at the office.

Finally, try to not take stress, be positive, and spend quality time talking to your family, friends, and dear ones.

These are a few tips I have from my past WFH experience, and from what I learned from my friends/colleagues. Feel free to share it with your friends.