As a result of fast-paced globalization, marketers focus on increasing retail store sales. However, the industry is revolutionizing at a faster pace. According to Statista, the projected sales in retail are expected to generate around 26.7 trillion U.S. dollars by 2022. Being one of the most profitable industries both of the retail outlets- the brick and mortar stores and online e-commerce platforms, are booming.
However, pandemic has improvised the retail practices making the industry safer to interact with. Things are not the same as they were a year before. From the way, consumers interact with brands along with business practices are all seem to have transformed by the pandemic. Now following SOPs become the norm of the society including the commercial market.
Retail Store Sales Growth Hacks To Follow
As you know how saturated the ecommerce retail industry has become, you need to have a diver set of retail selling strategies that give you more than a single outlet to do business. So, here is a curated list of trends, tips and hacks to help you sail through during such a competitive time. Read on and follow through!
Follow COVID SOPs
Measure to instil confidence in your consumers is the basic and most important objective of retail stores nowadays, since the outbreak. people are worried and anxiously locked in their homes. They prefer to make as little contact as physically as possible. And when they do they make sure to stay safe.
Now it’s on you how you make your store hygienic and a preferable spot for the consumers. Keep the environment clean and move the racks to a certain distance. Divide the operational activities. Allocate different task to your teams. Make sure that your store does not have any crowd-centering spot. Not only this., make sure to advocate it on social media as well. Stay vocal about your SOPs strategies to let your target audience know how concerned for their health you are.
Optimize Your Store’s online Presence
Becoming an entrepreneur is easy as small business staring looks fancy but sustaining its success and positioning it the right way in the market are the two most fundamental aspects that predict your success scope.
When optimizing your presence, you need to ponder on a number of aspects. The first one is the address and contacting information. You need to maintain a fully updated address online. Share good reviews of your customers and showcase how inclined you are towards achieving total customer satisfaction. Add some pictures of your store and services, make your audience aware of your business.
Improvise Your Checkout Terminals
You need to offer the most simplified solutions to shop. Introduce the use of barcodes. Make your entire stock available online where your customers can mark his favorites and book a visit to try. Now this will lessen the time spend in your store. Your visitor will know exactly what he has to get, will try out and head to the terminal. Now here you can introduce barcode readers which will speed up the checkout process. This entire journey will be favorable during the pandemic and even after it. It will not the crowd gathering around your checkout terminals let alone the racks of your store.
Consider Mobile Ordering
One of the safest yet the most prosperous technique to boost your sales is through mobile ordering. People are more laid-back these days. They do not want to get up and head to the store let alone roam around and toss and turn between the many options you provide. So, it’s always best to adopt a mobile ordering technique. Organize an online store and let them order on call or through the online portals. Around 69% of consumers are happy to have a mobile ordering option.
Make Your Social Media Presence
Getting on social media is at the top in small businesses marketing hacks. As you know that social sites account for 3.5 billion active users, the renowned platforms are the most prospective spots to spread your brand awareness. Whether you have a big store to brag or not, if you know how to impress the audience on social platforms you will take a leap to quick success in no time.
Stay consistent and opt for techniques that allow you to get close to your target audience. Following are some most preferred tactics:
- Social Media Stories
- Post with Visuals
- Video Marketing
- Contest and Polls
Upgrade Your in Retail Store Sales Professionals
Have you ever purchased a product after getting impressed by its salesperson? The auro, attitude and personality of your sales professionals matter greatly in generating more purchases.
Your sales professional should have certain qualities and traits like the one mentioned below:
- Product Knowledge- He should know what he is selling and how it can be helpful or preferable for the consumer.
- Confidence- He should have the confidence to talk and communicate with the visitors. Shy, reserved, and dull professionals are a complete misfit in retail stores.
- Interactive- Some customers are open to suggestions. You must have been around some confused buyers. If you have an interactive salesperson you can give your buyers a little push they crave.
- Professional Personality- No need to hire a model for your store. Get a person on board with an attractive professional personality to appeal the visitors.
How Overhead Music Increases Your Retail Store Sales
incorporating audio branding in your sales plan is the most exceptional technique. You get to create a soothing, refreshing and energetic in-store environment. You can check Ambii to help you get licensed music for your brand. Make sure that your music is according to the tone and voice of our brand and is interesting enough to spark some energy in your visitors.
On the whole, make plans that ensure an increased sales and enhanced growth. Opt for creative ways like offering amazing discounts for sidewalk sales or be more targeted in your promotional practices. Keep in mind how you can engage your audience and reap benefits out of your strategies.